About Us

Our persona is deeply rooted in our founder Sheetal Vidhani, a passionately caring mum who was so concerned with her family’s health and happiness, that she created products worthy of being a whole brand and business in its own right. We speak with the kindness, maturity, and good intentions of an uncompromising mother who would never settle for anything but the best for her family. Stubbornness that comes from a place of love.

We are extremely caring, nurturing, and encouraging. We also experiment with food with a certain determination that only comes from a mother’s drive. We believe there is a solution to the conundrum of how to balance taste and health in the products we eat everyday. And because we are relentless with this experimentation, we constantly innovate and conjure up new products - to keep things exciting for our loyal audience base.

We also add a personal touch to all our human interaction. We are deeply connected with our staff members, customers, and partners. We get to know the people in our world as if they are friends and family. We know their birthdays, know what’s happening in their lives, care about their loved ones, etc. We remember the little and big things about people we love, because we are inherently thoughtful and care about the relationships we form.